Designed For
The Overbooked,
The Overprepared, And
The Slightly Unhinged

A friend who travels 300 days a year looked at our prototype and told us to start over. This is what came out of it.

A letter from Neil Ferrier, Founder of Discommon

The Asset in Black and Oslo, packed full, on a studio stool against a grey wall
GQHodinkeeGear PatrolUncratePetroliciousMaximOutside

This bag is for people who leave the house at 8am with no idea where they’ll land by sundown, and pack like they know it. Nobody I know fits that better than Riley.

We should’ve named this bag after him. Riley’s a slightly nutty friend of ours who travels 300-plus days a year. He lives out of a bag more than anyone I know, and he’s the reason this tote exists in the shape it does.

I run Discommon, and I design and make things for a living. Left to my own devices, I over-engineer every detail. The Puck, our leather watch case, took 7 years to get right, which tells you most of what you need to know about how I work.

The bag Riley saw first wasn’t a tote at all.

We were building a bag that did two jobs, and I liked it a lot.

I believed the smart answer for someone who travels was a backpack that’s also a tote: one bag, 2 ways to carry it. I was pleased with it, and when you’re trained as an engineer, a product that solves more problems is the one you’re taught to admire.

We started developing a backpack/tote combo thing, and we worked on it for a while.

When it was far enough along, we shared it with Riley, because nobody we knew spent more time moving through airports than he did.

I wasn’t worried about the notes. My first job was at Oakley, in Advanced Product Development, and I’d applied 7 or 8 times before they took me. My boss there, Carlos, broke prototypes that had taken months of my life. He’d take whatever you handed him and see how it bent, how it flexed, how the hinge behaved, and probably 90% of the time it ended up broken. The running joke was that you always made two, because one was getting checked to see if it was right.

After Carlos, I figured I could take whatever Riley had.

I wasn’t ready for Riley.

Riley took one look and told us we’d built the wrong bag.

What we got back was a barrage of very considered thoughts. At the time it felt a lot closer to abuse.

He didn’t want 2 ways to carry a bag. He wanted one bag he could throw everything into and stop thinking about. It took me a minute to admit it, but the second carry mode wasn’t for the person carrying the bag. It was for us. We’d built it because we could, not because someone who’s in an airport most days of the year needed it.

His instructions, more or less word for word:

Simplify your sh*t and just make a great bottomless tote.

He was right.

We dropped the hybrid and set out to make a proper tote. The trouble was, I’d never owned a tote I took seriously.

The black Asset up close, packed with headphones, a cycling jersey, a magazine and a water bottle

I wanted a tote that could take real abuse and still go to dinner.

I’d always thought of a tote as the casual bag, the one nobody expects much from. You get a rugged sack you toss in the back of the car, or something nice you have to protect, and I’d never owned one that did both.

So we kept the polish in the details and built a body that’s made to be abused. It’s PU-infused ballistic nylon, a durable polymer-coated nylon, and our spec sheet jokes that “nylon” alone didn’t sound cool enough. You don’t put it in the washing machine. You wipe it clean with a soft, damp cloth.

It came out sturdy enough to take endless beating and sleek enough for 5pm Negronis at The Cap-Ferrat.

The outside was settled. The inside of every tote I’d ever owned had a different problem.

Looking down into the black Asset: the bright Oslo lining, the slip pocket and the expansion zipper

Your keys get lost the second they hit a dark lining.

I’d always assumed a tote was a dark bucket, because every one I’d bought was. You drop in your phone, your chargers and your keys, and the moment you need something small, you’re tipping the whole bag out onto the hood of the car.

We lined the whole inside in a bright teal we call Oslo. Your keys, your cables, anything dark shows up against it, so you can see straight to the bottom of the bag.

Our customer John said it better than I can:

“The blue inside makes it easy to find everything.”

Inside, there are mesh pockets along the wall for cables and a hidden slip pocket for valuables. On the front, a zip pocket with organizers for your phone, wallet and keys.

Then the top. A zipper slows you down every time you reach in, and an open top tips everything out on the floor of the car the first time you brake hard. I didn’t want to pick one. The answer is the part I call the pièce de résistance: a magnetic top lip that snaps open and shut with one hand. For flights, or days when it’s packed to the brim, there’s a backup expansion zipper that seals the whole top.

I spent more time on the handles than anyone would reasonably expect.

The handles and zipper pulls are edge-painted leather, and the hardware is custom Discommon. There’s a custom Discommon carabiner for your keys, and it’s overbuilt, like everything we make.

The Discommon carabiner on its light-blue strap over the front of the black Asset, the zip pocket open to the Oslo lining

On the back there’s a pass-through strap that slides over the handle of a rolling carry-on. That one’s for people like Riley, who are already pulling a suitcase through a terminal and don’t need a second thing on their shoulder.

The black Asset on a silver carry-on, its pass-through strap over the handle, parked behind a black car

It’s 14 inches wide, 8 deep and 16 tall, which works out to 27 liters. That’s a day of work, a gym kit or a spontaneous overnight. There’s room for a laptop, but we didn’t build in a laptop compartment, so put it in a sleeve.

It isn’t a light bag, and I won’t pretend it is. We’ve got 19 reviews on the site, 18 of them 5 stars. The one that isn’t says this: “Heavy. Due to premium materials used, the bag has some good weight to it and after you fill things in, it does feel heavy on your shoulder.”

That’s fair. Ballistic nylon, leather and real hardware weigh something before you put a single thing inside.

What people put inside is the part I enjoy most. Our customer Jen S. took one to a photoshoot:

“I had props including a vintage telephone, an old brass vase, a champagne bottle and flowers, and my camera equipment- all tucked away; just a cool mysterious tote hiding all the randomness!”
The black Asset from above with running shoes, headphones, a magazine, a teal top and a water bottle

Which brings me to whether you should buy one.

Here’s the bag Riley talked us into.

The Asset is $180.

If it isn’t right for you, send it back unused within 30 days of delivery, for any reason. It also has a 2-year warranty against defects in materials and workmanship. You don’t have much to lose.

If you’ve been carrying your day around in a free tote with 2 straps, this is the one I’d swap it for.

Shop The Asset

P.S. We still haven’t named it after Riley. The name’s his if he wants it.

The Asset: materials, magnetic closure, 27L capacity and front organizer
1 / 8
As seen in
“From reimagined chronograph classics to futuristic whisky ware, the items [Discommon] creates are a result of good old optimism and talent—in other words, a can-do attitude mixed with hours of intricate machining on all manner of materials.”
Petrolicious · Alex Sobran

The Asset · 27L tote

The Asset

$180

18 of 19 reviews are five stars

Color: Black and Oslo

  • ShellPU-infused ballistic nylon. Wipes clean with a soft, damp cloth.
  • InsideBright Oslo interior, mesh pockets, hidden slip pocket.
  • TopMagnetic top lip, plus a backup expansion zipper.
  • Size27L, 14" × 8" × 16". Pass-through luggage strap.
Buy now — $180

30-day returns2-year warranty

From the reviews

18 of 19 reviews are five stars

5 / 5

A tote at home everywhere

This tote is insane! I have 5 or so totes from various outdoors to luxury brands and the Discommon one is the only one that can do it all and fit in everywhere. Huge fan.

Mackenzie Meyercord

5 / 5

Perfect carry-all bag to have around

I have mainly used it as a gym bag so far but I can see how it will fill a bunch of different rolls. From taking the family to the pool, going to the gym, or a short overnight trip. It’s stylish without drawing unnecessary attention. Neil and the team did an excellent job on this one as usual.

Daniel DK

5 / 5

Tote

Perfect gear and work bag. The material is high quality and there is a place for everything. The magnetic closing has a satisfying snap to it and secures the bag fully for getting in and out easily. I love that there is a zipper as well for when I pack the bag fully.

David

5 / 5

The best tote ive ever handled!! Great style but functionality is so good! A black hole for all my stuff, and even space for the new discommon watch puck too!!!

Ryan McCullough

5 / 5

A Black Hole!

Truly a black hole of a tote bag. I’ve crammed as much stuff as I used to in a gym duffle into this thing, and it is a much better form factor than that duffle. Shoes clothes, I pad, note books…everything I need for a full days tasks!! As wilth all of the items I’ve bought from Discommon, they work super well, while looking the part!! Thanks!! What’s next?!

4FR

5 / 5

Perfect Sidekick

Exactly what you need for quick overnights or packing additional gear. The front pocket and carabiner are a great touch. The best part for me is the inner lining that really helps visibility so you can see everything that is in the bag. The magnetic closure is a fun hidden feature that I've started to really enjoy.

Michael Gallegos

5 / 5

Best Daily “Asset”

Whether it’s going to the beach, the mall with the kids, hitting at the gym or grabbing some quick groceries. The asset provides sufficient storage with style and durability. Highly recommended!

Anthony Martin

5 / 5

The perfect day bag

Thoughtful design throughout with excellent quality materials and construction.

Robert Miller

5 / 5

The Perfect "Everything" Tote!

This tote is my absolute go-to when I need to carry anything more than a purse. On my business days, I’ve got the standard laptop and associated materials, and it’s all organized, everything has a spot, and it’s a sleek, comfortable carry. I also know it looks cool, which is always a bonus! But it really shines on a photoshoot or travel day, when I can load it up and it fits *way* more than you’d expect. I had props including a vintage telephone, an old brass vase, a champagne bottle and flowers, and my camera equipment- all tucked away; just a cool mysterious tote hiding all the randomness! It’s great!!

Jen S.

5 / 5

Such a rad tote...

It is my goto bag now. Perfect pair to the duffle. Finally made the jump and treated myself. Have been a long follower. Quality and detail unmatched

Bomar

5 / 5

Highest Quality

Such a beautiful piece of craftsmanship. The attention to detail is unmatched. Another amazing product by Discommon.

Tom F.

5 / 5

10/10, no notes.

This bag is FANTASTIC! I cannot say enough about how versatile and useful it is. It’s been a carry on, work bag, and everything in between. No brainer.

Michael

5 / 5

Awesome Tote (and Duffel too)

I bought the Discommon Duffel first and was blown away — the craftsmanship and design are on another level. I loved it so much I picked up the Tote for my wife, and she’s just as thrilled. The quality is unbelievable. These will be our go-to bags for weekend travel, and the tote is perfect for everyday use. Truly exceptional products — Discommon absolutely nailed it.

Rob K

5 / 5

Crazy Great tote.

As with all my Discommon kit, well thought thrpugh, compartments logical and perfectly scaled, and the overall bag is begging for adventure.

J. David Weiss

4 / 5

Overall Happy with Purchase

Bright teal inside. I had tote bags in the past where I just had to dump everything just to find a key or gloves. This bag doesn’t have that problem.

Discommon Customer

5 / 5

Just about perfect!

My first trip with it was to the O-daru Amagiso onsen, and it was the perfect tote for an onsen outing! The zipper makes it secure while hiking, while the magnet closure make it practical to get things in and out while sitting unzipped. And the front organizer pocket is very well designed to organize phone, keys, wallet etc. 10/10

Alberto

5 / 5

Perfect bag for all my Uni stuff. The blue inside makes it easy to find everything. I love it.

John

1 / 17

Questions

Size, materials, care, shipping

How does a laptop fit inside?

The Asset has a 27L capacity and room for a laptop, tech kit, and daily gear. Its external dimensions are 14 inches wide × 8 inches deep × 16 inches tall. Use a protective sleeve for your laptop and check its measurements before packing.

What makes these materials different from standard canvas or nylon?

The body uses PU-infused ballistic nylon: a durable polymer-coated material that wipes clean. Edge-painted leather handles and custom hardware finish the bag.

How do I clean and maintain The Asset?

Wipe the coated exterior with a soft, damp cloth. Avoid abrasive cleaners and machine washing. Let the bag air dry before storing it.

Does it qualify as an airline “personal item” under the seat?

The Asset measures 14 inches wide × 8 inches deep × 16 inches tall, with 27L capacity. Personal-item allowances vary by airline and aircraft. Compare these dimensions with your airline’s current allowance before flying.

Shipping, returns and warranty

Discommon bags carry a two-year warranty against defects in materials and workmanship. For returns, contact Discommon within 30 days of delivery; eligibility and inspection apply. Shipping costs are calculated at checkout.

The origin story

Film · 2 min

Watch: how The Asset came to be

Shop The Asset
Neil Ferrier with The Asset