27 Liters. One Tote. Built To Be Abused.

7 Reasons The Asset Makes Every Other Tote Look Like A Grocery Bag

Nobody wears the good loafers with the free tote from a conference. So why does the rest of your day travel in one?

Most totes are a sack with two straps: a dirt magnet on the outside, a black hole on the inside. We built a 27-liter tote out of ballistic nylon and edge-painted leather instead. Here is why you will never go back to the sack.

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01

PU-Infused Ballistic Nylon. Built To Be Abused.

Canvas is a dirt magnet. Leather stays home when it rains. Most totes make you pick one and live with it. We killed canvas in prototyping and built The Asset out of PU-infused ballistic nylon: a polymer-coated body that takes the commute, the trunk, the overhead bin, and then wipes clean with a damp cloth. Black, so the day does not show on it.

Macro of the black PU-infused ballistic nylon with water beading on the coated weave
02

The Bright Oslo Interior. You Can See Inside.

Digging through a normal tote is reaching into a void. You end up dumping the whole bag onto the hood of the car to find your keys. We lined the inside of The Asset in bright Oslo teal. It is simple logic: dark objects do not disappear against a bright surface. You look down, you see the keys, you leave.

Black Asset tote open, bright Oslo interior
03

Trusted by 10,000+ Customers

★★★★★

Crazy Great tote.

“As with all my Discommon kit, well thought through, compartments logical and perfectly scaled, and the overall bag is begging for adventure.

J. David Weiss | Verified User
★★★★★

10/10, no notes.

“This bag is FANTASTIC! I cannot say enough about how versatile and useful it is. It's been a carry on, work bag, and everything in between. No brainer.”

Michael | Verified User
★★★★★

A tote at home everywhere

“I have 5 or so totes from various outdoors to luxury brands and the Discommon one is the only one that can do it all and fit in everywhere. Huge fan.”

Mackenzie Meyercord | Verified User
The Asset in Black and Oslo
04

Magnetic Top Lip. Backup Expansion Zipper.

Brake hard at a yellow light and an open tote empties itself across the passenger floor. Most totes offer nothing against a sudden stop. The Asset closes with a magnetic top lip you snap open and shut with one hand, so you can get in and out all day without looking. For flights, overnights, or the days you pack it to the brim, there is a backup expansion zipper that seals the whole thing.

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Black Asset tote, top opening with the backup zipper along the lip
05

Pockets That Make Sense.

Most totes are a bucket. Sunglasses, charging cables and loose pens grind against each other at the bottom. We gave your important items an address. A front zip pocket with organizers for your phone and wallet. Mesh pockets inside for the cables. A hidden slip pocket for the passport and anything else you would rather not flash. And a custom Discommon carabiner for the keys, overbuilt like everything we make.

Black Asset tote, front zip pocket
06

27 Liters Capacity.

Our friend Riley travels 300-plus days a year. He looked at the backpack-tote hybrid we were building and told us to simplify our sh*t and make a great bottomless tote. So we did. 27 liters holds a gym kit, a day of work, or two nights of clothes. One reviewer said he packed a vintage telephone, a brass vase, a champagne bottle and a full camera kit for a photoshoot.

Black Asset tote packed with a sweater, shoes and a notebook
07

Pass-Through Luggage Strap.

Everyone has watched a bag slide off a rolling suitcase and hit the terminal floor at the gate. The Asset has a pass-through strap on the back that slides over your carry-on handle and stays there.

Black Asset tote riding on a carry-on handle
PU-Infused Ballistic Nylon • Edge-Painted Leather • Magnetic Top Lip • 27 Liters • PU-Infused Ballistic Nylon • Edge-Painted Leather • Magnetic Top Lip • 27 Liters • PU-Infused Ballistic Nylon • Edge-Painted Leather • Magnetic Top Lip • 27 Liters • PU-Infused Ballistic Nylon • Edge-Painted Leather • Magnetic Top Lip • 27 Liters •
The Asset video
Weatherproof tech fabric

Weatherproof Tech Fabric

PU-infused ballistic nylon. Rain beads up and wipes off.

27L structured capacity

27L Structured Capacity

A gym kit, a day of work, or two nights of clothes.

Dual-mode closure

Dual-Mode Closure

Magnetic snap for quick grabs. Full expansion zipper for flights.

Trolley sleeve

Trolley Sleeve

Slips over your rolling suitcase handle and stays there.

High-vis Oslo interior

High-Vis Oslo Interior

Bright lining, so you can actually find your keys.

★★★★★

Crazy Great tote.

“As with all my Discommon kit, well thought through, compartments logical and perfectly scaled, and the overall bag is begging for adventure.”

J. David Weiss | Verified User
★★★★★

Fits 2 days’ worth of stuff easily

“Great quality. Bright teal inside: I had tote bags in the past where I just had to dump everything just to find a key or gloves. This bag doesn’t have that problem. It’s like carrying a messenger bag in a form of tote bag.”

Discommon Customer | Verified User
The Asset, front

PU-Infused Tech Shell

Weatherproof, wipe-clean, and structured to stand upright on its own.

Magnetic Top Rim

Instant one-handed snap closure backed by a full expansion zipper.

27L Capacity

Scales effortlessly for your daily commute, gym kit, or a 48-hour trip.

Front Tech Organizer

Quick-access zippered stash for your passport, phone, keys, and cables.

The Asset

$180.00
★★★★★
Trusted by over 10,000 customers

The Asset is built for the day that starts at a coffee shop and ends somewhere you did not plan. Airport at 6am. Negronis at 5pm.

Buy it once. Use it constantly. Stop carrying your life in a sack with two straps.

Built To Be Abused: PU-infused ballistic nylon that wipes clean instead of staining.

You Can See Inside: Bright Oslo interior, mesh pockets and a hidden slip pocket, so nothing goes missing.

One-Handed Closure: Magnetic top lip for the daily grab, backup expansion zipper for the full load.

Choose Your Color
Rated 4.9/5 | Trusted by 10,000+ customers

“From reimagined chronograph classics to futuristic whisky ware, the items [Discommon] creates are a result of good old optimism and talent – in other words, a can-do attitude mixed with hours of intricate machining on all manner of materials.”

“Discommon has a knack for taking the simple and making it extraordinary.”

Rated 4.9/5 | Trusted by 10,000+ Customers

Don't Trust Us. Trust The Obsessives.

★★★★★

The Perfect "Everything" Tote!

“This tote is my absolute go-to when I need to carry anything more than a purse. On my business days, I've got the standard laptop and associated materials, and it's all organized, everything has a spot, and it's a sleek, comfortable carry. But it really shines on a photoshoot or travel day, when I can load it up and it fits *way* more than you'd expect.”

Jen S. | Verified User
★★★★★

Perfect Sidekick

“Exactly what you need for quick overnights or packing additional gear. The front pocket and carabiner are a great touch. The best part for me is the inner lining that really helps visibility so you can see everything that is in the bag. The magnetic closure is a fun hidden feature that I've started to really enjoy.”

Michael Gallegos | Verified User
★★★★★

Awesome Tote (and Duffel too)

“I picked up the Tote for my wife, and she's just as thrilled. The quality is unbelievable. These will be our go-to bags for weekend travel, and the tote is perfect for everyday use. Truly exceptional products.”

Rob K | Verified User
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