Seven Years of Unapologetic Over-Engineering
Seven years is a ridiculous amount of time to spend designing a watch case. But when you look at the landscape of flimsy tubes relying on thoughts and prayers to protect your hardware, the obsession makes sense. We fussed over structural rigidity, foam density, zipper glide, and the very specific panic of dropping your carry-on onto concrete.
Is it over-engineered? Massively. Will you care when your watch survives a brutal drop? Absolutely.
